ZERO PERCENT [0%] is an upcycling fashion brand that transforms discarded urban materials,

such as city billboards and automobile seatbelts, into functional fashion accessories.

Its signature URBAG series reinterprets the colors and forms of Korean typography found in urban signage

as graphic design elements, allowing each product to tell a unique story of the city it came from.

During the material development process, the brand applies its own patent-based processing methods

without adding new chemical substances, deliberately avoiding unnecessary treatments.

ZERO PERCENT proposes a new standard of sustainable fashion,

grounded in honest manufacturing and practical design rather than decorative eco-claims.